Digital signage refers to the use of modern display panels, digital content and Internet technology to deploy a network of rich-media signs to replace traditional print signs. Digital signage is a new generation screen-based media network created to deliver dynamic advertising and communications at various out-of-home locations. Today's widely available broadband infrastructure and increasing affordability of display panels are spurring a fast adoption of this new generation of digital media network. Digital signage can be deployed at almost any locations where people gather, shop, entertain, walk by and wait.

Unlike traditional print posters and static billboards, digital signage delivers dynamic and rich-media content using new generation media and network technology. Research shows that people are 5 to 10 times more likely to pay attention to dynamic rich-media content in contrast to traditional static signs.